Brand refresh: Sabino Hair Solutions
Client: Sabino Hair Services: Design, Digital-marketing, Strategy
Sabino Hair Solutions is offering professional haircare solutions to women with frizzy hair. Starting the fall of 2013, Greative has started refreshing the image of Sabino Hair. They are one of the first companies to produce frizz fighting products, but their brand image and overall online presence was seriously out-dated. The goal was to position the company as the Frizzy Hair Specialist among women aged 25-50 and salon professionals. The services also included a facelift to their product line and a complete redesign and re-launch of Lok & Blok. After the branding process was completed, the company reported a 40% increase in website visits and revenue.