Brand Identity: Ali dei Fiore

Creative & Art Direction: Alex Balaita
Designers: Alex Balaita, Ema Popescu

In the fall of 2014, we designed the brand identity for Ali dei Fiore, an emerging new clothing brand specially designed for corporate women.The brand competes on the market with brands like Masimmo Dutti and Max Mara.
The naming translates to “Wings of a Flower”, and that concept is beautifully illustrated in the logo.

The tagline is inspired by one of Coco Chanel’s famous quotes: “Fashion fades, only style remains the same”.
One of the main touchpoints of the brand is the packaging of the items.
The goal was to create a beautiful box that a woman would want to keep as a token. Quote from the client: “Wow!”